ESA is the largest supplier of in-store information in the UK. At ESA we measure and assess how your brand or retail offer compares to the competition, with observation studies that provide clear, concise information on:
- Availability: Are the products on the shelf at the key times?
- Compliance: Are the point-of-sale materials in place? Are promotions executed? Is shelf space as agreed?
- Pricing: Are prices competitive? Are they current? Are they consistent?
- Promotion: What promotions are in-store or online? Where is it in-store? What s adjacent to your product?
- Range: What gaps are there in the current range? What ranges do your competitors have?
In addition to customer specific audits we carry out a range of audits that are syndicated to numerous clients thereby lowering the cost to individual clients. These include:
- Pricewatch: A syndicated service delivering weekly prices to clients across 10 retailers, delivered in under 48 hours from collection and available on-line. Click here to see an example of Pricewatch.
- Promowatch: A service defining all promotions, at both main fixture and secondary sitings, for a given category on a weekly basis across the top 5 multiples. Click here to see an example of Promowatch.
- Independents monitor: All brand owners that we meet agree that the available read of independents in the market is currently inadequate and does not provide a fair representation of this sector. ESA is developing an independents monitor that will be available on a syndicated basis during 2009. Please contact us to find out more.
