ESA stands out from other agencies in that we both specialise in retail research and have a full range of capabilities. All of this is directed towards helping you understand consumer behaviour in-store and then act to influence that behaviour. The outcome of this knowledge and intervention is:
- Brand owners – to drive up sales of product in your store
- Retailers – to increase penetration, loyalty and weight of purchase
- Agencies – to supplement your existing data with further causal information on in-store marketing and consumer behaviour
To get to a full understanding of what influences consumers purchase decisions in-store ESA combines four key service areas:
- Consumer research – understanding what is key to customer satisfaction and what drives consumer buying decisions
- In-store observations – investigating key in-store facts around the category and product pricing, promotions, range, space and availability
- Mystery shopping – what standards of service are being met and where could they be improved with what results
- Consulting – combining some or all of these services to get a full picture of drivers of consumer demand in-store.
