Since 1979 the world of retail has changed, but ESA Market Research’s commitment to being the UK’s retail research specialist hasn’t.

Insight into what goes on in-store is vital to gain the competitive advantage, and our five core areas of expertise provide a full range of research services, to give you the complete picture:

Store Observation – We track across the four key performance measures that affect your business, with core competences in price collection, availability, store compliance, and staff and customer response. If it happens in store we can observe it, measure it and record it.

Customer Observation – Utilise our expert research methods to help understand your shoppers and how they behave in the retail environment.

Mystery Shopping – Tap into our panel of experienced mystery shoppers to track your service levels and benchmark against those of your competitors. We offer multi-country studies and are members of the Mystery Shopping Providers’ Association (MSPA), as well as sole UK representative of the International Mystery Shopping Alliance.

Interviewing – Face to Face interviews in-store, on the street or at point of exit; on-line and telephone interviews, bespoke supplier and staff surveys. Gain insight into a specific business issue and find out how it affects what goes on in your stores.

Customer Satisfaction – A specialist subset of customer interviewing; choose from a number of proven methodologies to tailor a research survey that meets your requirements, and gain a valuable customer insight that will help drive your business forward.

ESA Market Research works to agreed Key Performance Measures to enable full tracking of the accuracy and quality of the data, with reports delivered quickly and professionally.

Our clients come from across the retail world including FMCG grocery multiples and symbol chains, licensed trade and forecourt outlets. Why not take a look at what Iceland have to say about us.

If you would like more information, or have a business issue you feel we can help with, please get in contact with our client service department, who will be happy to discuss your needs and our experience in more detail.