ESA research in January 2012 highlights how important price is to consumer buying behaviour in the current economic climate, and points to the differences in promotional activity as a possible reason for the varying Christmas trading performances of the supermarkets.
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ESA provides occasional white papers and commentary on topics relating to customer demand in retail.
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ESA research in 2011 highlights far more promotions in-store compared to online and reviews consumer attitudes to promotions across the two channels.
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