ESA Market Research

In-store Observations

With over 80% of retail sales made in-store, ESA helps you find out the key drivers of demand and take action to improve your performance. Collecting more than 1 Million facts every week, ESA is the largest provider of in-store information and advice in the UK and Ireland and also operates across 200+ countries

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  Price and Promotions

  ESA collects price and promotion facts in-store across food and non-food categories every week for major multiples, discounters, general merchandisers, cash & carries, symbol and convenience stores, and DIY outlets

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  Range and Space

  As a key input to category reviews, ESA conducts linear & sku count range reviews, space allocation and macro layout audits, and will link to sales data to identify actionable opportunities

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  Availability

  Sales lost through out of stocks, particularly for fast moving products can be significant. ESA undertakes multiple visits during the day to establish availability patterns and thus lost sales opportunities

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  Compliance - for suppliers

  You invest a great deal in running promotions, securing display space and launching new products. ESA ensures that your investment does not go to waste by monitoring and actioning non-compliance

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  Compliance - for leisure and retail estates

  ESA has a unique auditing and reporting capability to evaluate compliance to individual site specific requirements using a regionally managed team of trained auditors and best in class reporting capabilities