With experience in over 100 major UK and international high street and grocery retailers, ESA's retail sector knowledge is immense.
Insight into what goes on in-store is vital to gain the competitive advantage, and our five core areas of expertise provide a full range of research services, to give you the complete picture:
- Key Marketing Information - We track across the four key performance measures that affect your business, with core competences in price collection, availability, store compliance, and staff and customer response. If it happens in store we can observe it, measure it and record it both in your stores and those of your competitors. We also provide an online web scraping service for facts available on the web, such as price and promotions.
- Mystery Shopping - Tap into our panel of experienced mystery shoppers to track your service levels and benchmark against those of your competitors. We offer multi-country studies and are members of the Mystery Shopping Providers' Association (MSPA), as well as being the sole UK representative of the International Mystery Shopping Alliance. Our market leading mystery shopping software puts us at the forefront of delivering world class, cost effective and actionable mystery shopping programmes.
- Interviewing - Utilise our expert research methods to help understand your shoppers and how they behave in the retail environment. Whether via Face to Face interviews in-store, in the steet, at the point of exit, in the aisle, on-line or telephone interviews, we will understand the drivers behind your specific business issue and define how it affects your performance.
- Customer Satisfaction - A specialist subset of customer interviewing; choose from a number of proven methodologies to tailor a research survey that meets your requirements, and gain a valuable customer insight that will help drive your business forward.
- Consulting - How does your pricing and promotions strategy impact on your ability to attract and retain customers? Are you getting your staff to focus on the right areas to ensure the best levels of customer satisfaction? Our highly experienced consulting team links the insight coming from the information to action, to ensure that you get the competitive edge.
ESA Market Research works to agreed Key Performance Measures to enable full tracking of the accuracy and quality of the data, with reports delivered quickly and professionally.
Our clients come from across the retail world including FMCG grocery multiples and symbol chains, licensed trade and forecourt outlets. Why not take a look at what Iceland have to say about us.
If you would like more information, or have a business issue you feel we can help with, please contact our client service department, who will be happy to discuss your needs and our experience in more detail.
