With shelf-space at an ever increasing premium and consumers presented with a vast array of products and promotions, you know your brand needs to stand out from the rest.
At ESA, we have a range of research services to help you gain a vital insight into your brand’s performance within the retail environment:
- Key Marketing Information - Measure how your brand is performing against the competition. Track a variety of factors including: pricing, availability, compliance to planograms and promotions, to provide a real insight into the performance of your brand and the wider category in which it’s sold. ESA has unrivalled experience of in-store observations and a web-scraping service for on-line price and promotions measurement.
- Syndicated services - ESA has a growing number of syndicated services for key marketing information.
- Pricewatch - Weekly collection of prices and promotions for individual items across 10 retailers, all delivered within 48 hours of collection.
- Promowatch - Weekly collection of all promotions within a category or range of categories. This covers both the detailed promotional mechanic in addition to precise information about the in-store support (eg. which gondola end promotes which products). This covers 5 retailers and is delivered within 72 hours of collection.
- Independents read - Quarterly read of 1000 independent retail outlets of price, promotions, space, range, stock levels, distribution and location in-store.
- Customer Observation - Understand how consumers behave in the retail environment; what influences their decisions at point-of-purchase and how they shop the fixture. Whether via video and / or in person, we can help you gain an understanding of consumer behaviour without any outside intervention that could affect "normal" behaviour.
- Mystery Shopping - Measure levels of brand recommendation and promotional compliance. Help shape incentive programmes for store managers and teams, building account relationships and increase sales revenue.
- Interviewing - Gain an in-depth understanding of a specific business issue with quantitative consumer research, as well as business and supplier interviewing. We are experts in interviewing in-store at-fixture to collect the opinions of actual and potential purchasers of your brands.
- Store Tests - "Real Life" trials for brands, assessing everything from product siting to consumer purchase drivers.
- Consulting - We have a team of highly experienced consultants ready to undertake advanced analytics on the information to help you identify what your pricing, promotions, range and customer trial and repeat strategies need to be.
Our clients come from across the retail world, including FMCG grocery brands, retailers and the licensed trade and agencies. Why not take a look at what Nestle have to say about us?
If you would like more information, or have a business issue you feel we can help with, please contact our client service department, who will be happy to discuss your needs and our experience in more detail.
