Welcome to ESA, the leading provider of information and
research in retail. We are the Retail Research Experts.

Instore Observation

ESA is the largest supplier of in-store information in the UK. At ESA we measure and assess how your brand or retail offer compares to the competition, with observation studies that provide clear, concise information.

Mystery Shopping

The focus of any successful retailer or brand owner is the consumer. A positive experience is of paramount importance if you want to retain consumers, increase their expenditure, and attract new ones.

Consumer Research

ESA has proven capabilities in undertaking consumer projects within retail and using the outputs to affect consumer focussed change in client organisations. Every week, ESA undertakes over 2,000 interviews on behalf of some of the best known names in retail.

Consulting

The breadth of ESA services enables us to identify specifically how best to ensure that you can optimise your sales in-store. ESA Consulting will lead you through a five step process in order to help you achieve this outcome.

ESA maximises sales opportunities by understanding everything within shops that influences consumer buying behaviour. We do this by combining our unique set of end-to-end services to give you a true picture of what actually drives consumers to shop in certain stores and buy certain products. We then help you influence that behaviour to your advantage.

ESA applies a full range of market research and analytical techniques including:

Cheapest on Display Weekly Tracker

Price is now the key battleground for retailers. ESA's new 'Cheapest on Display' tracker which compares the prices of 50 COD products across nine retailers weekly

Visit the COD Tracker »